Privacy Policy

Last updated: December 2024

1. Introduction

DEADLY DIGITAL STUDIOS ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use AccumAI ("the Service").

We are registered in the United Kingdom and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Data Controller

The data controller responsible for your personal data is:

DEADLY DIGITAL STUDIOS
Email: privacy@accumai.com

3. Information We Collect

3.1 Information You Provide

  • Account Information: Name, email address, phone number, password
  • Payment Information: Processed securely by Stripe; we do not store card details
  • Communications: Messages you send us via email or support
  • Preferences: Alert settings, notification preferences

3.2 Information Collected Automatically

  • Usage Data: Pages visited, features used, time spent on Service
  • Device Information: IP address, browser type, operating system
  • Cookies: See our Cookie Policy for details

4. How We Use Your Information

We use your information for the following purposes:

  • Provide the Service: Create accounts, deliver predictions, process payments
  • Communications: Send alerts, tips, and service updates
  • Marketing: Send promotional content (with your consent)
  • Improve the Service: Analyse usage, develop new features
  • Security: Detect fraud and protect against abuse
  • Legal Compliance: Comply with legal obligations

5. Legal Basis for Processing

We process your personal data based on:

  • Contract: To provide the Service you signed up for
  • Consent: For marketing communications (you can withdraw anytime)
  • Legitimate Interests: To improve our Service and protect against fraud
  • Legal Obligation: To comply with applicable laws

6. Sharing Your Information

We may share your information with:

  • Service Providers: Stripe (payments), Twilio (SMS), email providers
  • Analytics: Google Analytics (anonymised data)
  • Legal Requirements: When required by law or to protect our rights
  • Business Transfers: In connection with a merger or acquisition

We do not sell your personal data to third parties.

7. Data Retention

We retain your personal data for as long as necessary to:

  • Provide the Service to you
  • Comply with legal obligations (e.g., tax records for 7 years)
  • Resolve disputes and enforce agreements

When you delete your account, we will delete or anonymise your data within 30 days, except where retention is required by law.

8. Your Rights (UK GDPR)

You have the following rights regarding your personal data:

  • Access: Request a copy of your personal data
  • Rectification: Correct inaccurate or incomplete data
  • Erasure: Request deletion of your data ("right to be forgotten")
  • Restriction: Restrict processing in certain circumstances
  • Portability: Receive your data in a portable format
  • Objection: Object to processing based on legitimate interests
  • Withdraw Consent: Withdraw consent for marketing at any time

To exercise these rights, contact us at privacy@accumai.com. We will respond within 30 days.

9. Marketing Communications

With your consent, we may send you:

  • SMS alerts with tips and predictions
  • Email newsletters and promotional offers
  • Push notifications (if enabled)

You can opt out at any time by:

  • Clicking "unsubscribe" in any email
  • Replying STOP to any SMS
  • Updating your preferences in account settings
  • Contacting us directly

10. Data Security

We implement appropriate security measures including:

  • Encryption of data in transit (HTTPS/TLS)
  • Secure password hashing
  • Regular security audits
  • Access controls and authentication

However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

11. International Transfers

Your data may be transferred to and processed in countries outside the UK/EEA. When this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the ICO.

12. Children's Privacy

Our Service is not intended for anyone under 18 years of age. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes via email or through the Service. Your continued use after changes constitutes acceptance.

14. Complaints

If you have concerns about how we handle your data, please contact us first. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Information Commissioner's Office
Website: ico.org.uk
Phone: 0303 123 1113

15. Contact Us

For privacy-related enquiries:

DEADLY DIGITAL STUDIOS
Email: privacy@accumai.com

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